Influence Of Batako Products Quality On Consumer Decisions In Brother Building Unipessoal.Lda (Case Study In Brother Building Unipessoal LDA, Dili Timor Leste)

Abstract

Product quality is the first part that is very important to be decided by consumers. The product offered must be of good quality. Because consumers expect quality products, they use products that really benefit them, Consumer decision is like approaching to solve problems in human activities to buy something to complete wants and needs that consist of knowledge of important goods, information seeking, evaluation of alternative buyers, buyers' decisions and post-purchase behavior. Data used in the research to obtain questionnaire data from the selected respondents. The data was subjected to regression analysis, correlation analysis and classical assumption testing. Ofthe search results were subjected to multiple linear regression as follows: Y= 2.775 + 0.854X.From SPSS 23 calculations obtained Tsura9.482 which shows Tsura greater than Ttabela with value (9.482 > 1.703). The probability also shows the number 0.05. That the second hypothesis is also accepted. Product quality provides a positive and significant effect on consumer decision. The last one isThe coefficient of determination (R2) is 0.763 or 76.3% of the percentage which means the model is well developed. The results of this research are obtained because all independent variables have a positive and significant influence on the dependent variable and the remaining 23.7% are obtained from variables that we do not finish.