Influence Of Production Cost And Promotion Cost On The Volume Of Sales Of Water In Iramor Unipessoal Lda, Becora Dili Timor-Leste (Case Study Conducted In IRAMOR Unipessoal Lda, Becora Dili)

Abstract

This preliminary research requires a high volume of sales from Iramor Unipessoal Lda, as a company whose existence is about the production of clean water for communities in the city of Dili and also in the municipality, as well as in the company superior especially the production sector so the Ministry of Health must prioritize best of all to provide superior support to the Company in the future. This research aims to test the influence of production costs and promotion costs on sales volume in Iramor Unipessoal Lda. This research uses an international sample method with a total of thirty (30) people from the working population of Iramor Unipessoal Lda. The analysis method used was multiple linear regression. The search results were regressed equation as follows: Y = 0.751 + 0.124X1 + 1.072X2. Based on statistical data analysis, the indicator of this research is valid and reliable. Testing the classical assumption, multicoloniality free regression model, no heteroscedasticity and normality distribution occurred. The largest result is the promotion cost variable (X₂) of 1.072, and the smallest result is the production cost variable (X₁) of 0.124. The results of this research are obtained because all independent variables have a positive and significant influence on the dependent variable.